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Double Impact: A Personal Brand and success of a TV Show!
Marketing Blog in India
Identify crippling social issues, make sure they are the theme, get a renowned celebrity to host it and back it up with some true to life experiences and exactly what do you receive? - An excellent Show. We were holding the constituents from the success of the recently concluded season of Satyamev Jayathe. The Aamir Khan produced and starred multi lingual and multi channel would not have been a success whether it have been hosted by another person.
Not surprising, this show garnered a top TVR rating of three.8, slightly greater than many of the IPL matches. It also stood a pretty high TVR of 5.9 inside the national capital. Apart from the numbers, it led to setting up of steps for success courts, a large number of people being fined and achieving suspended and plenty of other positive impacts. Did i forget to say, there is another season to follow. With Aamir Khan using the host’s seat again, we are certain that his personal equity will make him take a seat on the driver’s seat.
Another case where we could simply vouch on a personal brand value, again of a celebrity is KBC. Don’t we just love watching him again and again and actually, the show keeps getting better by the season. With TVRs greater than Satyamev Jayathe, it clearly reveals the better brand and in cases like this, it’s Mr. Bachchan.
There are many other examples which testify the fact that a person’s personal brand value has a positive influence on the success of the show. Celebrities have to take great care in maintaining their personal brand value. Here’s how some of them maintain their brand value:
Being Mr. Nice Guy on / off screen
Careful selection of Shows
Being versatile
Knowing what are the audiences things to see
Leveraging about the legacy created
Marketing Blog in India
Well, there’s no denying that 2 of the most powerful personal brands can make ripple effects within the minds with the audiences! I'm able to think about many more examples - think about you?
Marketing Blog in India
Identify crippling social issues, make sure they are the theme, get a renowned celebrity to host it and back it up with some true to life experiences and exactly what do you receive? - An excellent Show. We were holding the constituents from the success of the recently concluded season of Satyamev Jayathe. The Aamir Khan produced and starred multi lingual and multi channel would not have been a success whether it have been hosted by another person.
Not surprising, this show garnered a top TVR rating of three.8, slightly greater than many of the IPL matches. It also stood a pretty high TVR of 5.9 inside the national capital. Apart from the numbers, it led to setting up of steps for success courts, a large number of people being fined and achieving suspended and plenty of other positive impacts. Did i forget to say, there is another season to follow. With Aamir Khan using the host’s seat again, we are certain that his personal equity will make him take a seat on the driver’s seat.
Another case where we could simply vouch on a personal brand value, again of a celebrity is KBC. Don’t we just love watching him again and again and actually, the show keeps getting better by the season. With TVRs greater than Satyamev Jayathe, it clearly reveals the better brand and in cases like this, it’s Mr. Bachchan.
There are many other examples which testify the fact that a person’s personal brand value has a positive influence on the success of the show. Celebrities have to take great care in maintaining their personal brand value. Here’s how some of them maintain their brand value:
Being Mr. Nice Guy on / off screen
Careful selection of Shows
Being versatile
Knowing what are the audiences things to see
Leveraging about the legacy created
Marketing Blog in India
Well, there’s no denying that 2 of the most powerful personal brands can make ripple effects within the minds with the audiences! I'm able to think about many more examples - think about you?